Goodbye from Save[d]ChuckandBlair
With the release of Gossip Girl’s final season, and after two intensive years of campaigning, the saveChuckandBlair campaign is now officially complete. Effective immediately, we will cease updating the saveChuckandBlair accounts on Tumblr and Twitter. We still love and support Chuck and Blair, but our work here is done- now married, with their own family, they truly have been ‘saved’. But Chuck and Blair will always live on in the fandom, through fanart, fanvids and fanfiction. And although we have decided to put the saveChuckandBlair campaign accounts into permanent hiatus, the campaign material will remain available indefinitely, to honor Chuck and Blair as a couple, and to help keep alive the memory of what we have achieved.

Of course, our campaign would not have been possible without the hard work of the many people, from all over the world, who have been part of the saveChuckandBlair team over the years. While a lot of them worked entirely behind the scenes, we hope that our fandom knows how blessed it was to have such talented, hard-working people at its disposal. The amount of effort they dedicated to the campaign, which often required a substantial commitment of their own time and resources, was absolutely invaluable to the success of saveChuckandBlair. For our team, the campaign has been a very long journey- from starting as an idea talked about in private by a few people to discussions (XOXO and finally Butterflies) involving dozens of people; and from none of us having any social media knowledge to multiple people coordinating to run massive accounts at the forefront of the fandom. Given the divisiveness of the Gossip Girl fandom, it was inevitable that the campaign had its share of intrigue, subterfuge, double agents, setbacks, arguments, tears, and laughter- but at its heart, it was always guided by a sincere appreciation of Chuck and Blair, and a commitment to stand by them through anything.

We know for a fact that when Gossip Girl began, Chuck and Blair were not originally conceived as an endgame couple; it was largely due to overwhelming fan support that they became the super-couple they are recognized as today. By the middle seasons of Gossip Girl, however, unfortunate storyline decisions had led to growing despondency and attrition among the Chuck and Blair fandom. Thus, the saveChuckandBlair campaign was born.

When we started the saveChuckandBlair campaign we had several key mandates:

  • To promote appreciation of Chuck and Blair as a couple,
  • To improve the morale of the Chuck and Blair fandom, and
  • To inform TPTB of what the Chuck and Blair fandom hoped to see in the remaining Gossip Girl episodes, by mobilizing fans to participate in polls, trends, and petitions

Admittedly, due to some of the plotlines that were used during the later seasons of Gossip Girl, the majority of our campaign team does not feel as though we fully succeeded in ‘creating a positive change in the writing for Chuck and Blair as a couple’. However, we firmly believe that our campaign was validated through our successes within the Chuck and Blair fandom itself; this is evident in the many people who have told us, over the course of the campaign, that our positive influence inspired them to remain in the fandom. Seeing Chuck and Blair fans from different countries and walks of life, coming together as a community over a common love of this couple, has been truly special. We cannot express in words how proud we are of what the Chuck and Blair fandom accomplished together! Since we started our campaign, our fandom has taken over the Twitter trending topics (we created over SEVENTY World Wide Twitter Trends for Gossip Girl). Furthermore, the saveChuckandBlair campaign has been publicly acknowledged by two of the Gossip Girl executive producers, and just our Tumblr account has been visited by almost ONE HUNDRED AND FIFTY THOUSAND people from ONE HUNDRED AND SIXTY FIVE countries. We leave the fandom with our Tumblr having TWELVE THOUSAND followers; our Twitter having EIGHT THOUSAND followers; and our Facebook having SIX THOUSAND likes! We hope you have enjoyed the results of our campaign as much as we have, and we hope that we have left the Chuck and Blair fandom a richer place for having been here.

SaveChuckandBlair would also like to thank everyone in the fandom for supporting our campaign and making it such a huge success. There would have been no campaign without the fans, and we are so grateful for every single one of you. We would particularly like to thank the many Chuck and Blair fansites and forums that helped promote us. Our Twitter account would like to recognize the accounts that helped promote our trending topics, especially @GG_quotes. Our Tumblr account would like to recognize the following accounts who contributed to the campaign by creating trending posters (ordered by level of contribution):
iheartchairsignaturescarfiloveyoudearly-blaircorneliawaldorfbasscosmokaramelkrism23
[Gold Chairleaders] ♦ | tiesunbreakable | twobratsinlove | iwillalwayslovechair | rubybass | michmemoirs | chair4ever | hermiola | epic-chair | imhenrybass | youhadmeuntiltroll |
[Silver Chairleaders] ♦ | thatblairwaldorfbass | keepcalmandshipchair | wegoupinflamestogether | smash2008 | chairys | ilovemyleightedchair | blairhappiness | pauvrefolle | basssets | meesters | that-chuckbass-tard | bloodyhellgranger | waldorfpwnsall | shameturnsmeon | livelybass | chairytale | blaircorneliawaldorfbass | uachuckblair | vladabass |
[Bronze Chairleaders] ♦ | tonguewick | ewestwicks | leightedlimosex | breakfastatharrywinston | blairandchuck | youweretroublefromthedaywemet | youdontjustgiveup | ledarkpeonies | montechairlo | blagina | akrinord | bellemme | sandraisabelmtl | ambiguosandcomplex | belleinbalenciaga | timeofchair | bass-archibald | shattered-fate | waldorfpenthouse | hotpianosex | kathrinebass | uxmakexmexsmile | gossipgirladdicts | youknewthatalready | manhattanseliteupperclas | heartsbeatasones | vvreflections | blaircharmings | astoriatakesnewyork | mirrored-seas | iforgotthatyousaidaction | possitivetension | iamnotangel | missamnesiaconhielo | packageofgirlyevil | ewestwicks | eswlove | westorgaswick | iricious | tappingthatbass | keepcalmandshipchair | edstolemyheart |

Finally, we would like to thank those behind the super-couple of Chuck and Blair: Cecily von Ziegesar, for creating these characters; Josh Schwartz and Stephanie Savage, for taking them from the page to the TV screen and conceiving their love story; and lastly, the incredible Ed Westwick and Leighton Meester, whose unparalleled talent and insane chemistry made Chuck and Blair into the worldwide phenomenon that they became. Thank you all, for creating a couple so beloved that from their first moment, through six seasons of highs and lows, they were always worth saving.

Farewell,
The save[d]ChuckandBlair team (especially the people currently running our accounts: P, S, C, T and I)

Our Chairytale Endgame

@introvertedN:

It was beautiful. I can’t think of a more solid endgame. If you think about it the flashforward scene cemented so much stuff:
  • Chuck is a ‘father in a way Bart never was’ (3.12):
    He is affectionate- picks Henry up and swings him around
    He compliments his son- “look how smart you are”
    He makes his son feel secure and loved- can you picture baby Chuck shouting “Daddy!” and happily running into Bart’s arms? Pfft. Never.
  • Blair has finally found some success and power independent from any sort of romantic relationship with Waldorf Designs.
  • Blair has clearly grown in a major way since she has hired Jenny to work for her. Can you imagine her doing that in the past? Never.
  • Both Chuck and Blair have grown as people since they’re holding Dan and Serena’s wedding in their townhouse (it shows they’ve let bygones be bygones with Dan and approve of the Derena union).
  • Blair has a husband that clearly adores and appreciates her- “It’s all Blair”.
  • Blair and Chuck have strong relationships with their in-laws and they are obviously very involved in their lives with Henry. We see Cyrus and Chuck as well as Blair and Lily having warm interactions. We see Eleanor and Cyrus with Henry and it’s obvious they know and love him.
  • Henry has things that Chuck never had as a child:
    A real home instead of a hotel
    A mother that is ALIVE (lol)
    A father that loves him, compliments him and is affectionate with him
    An extended family that loves and adores him
    Toys! Lots of toys!
It’s really beautiful how much Savage packed into that flash forward for Chuck and Blair. It’s so solid and perfect.
2012-2013 Top 10 Young TV Ships as voted by YOU!The annual Portrait Top 10 Young TV Ships Poll is always an interesting time of the year as the staff are glued to their computer screens over several weeks monitoring ships moving up and down, fandoms fervently competing against each other to ensure that their OTP rises closer to the top spot. Now in our 7th year, the 2012-2013 Portrait Top 10 Young TV Ships Poll was certainly no different. Over 1 600 000 votes later and the final results are here. Did Gossip Girl’s Chuck and Blair get their final hurrah and maintain their top spot for one last time or did ships from popular fanbases like Glee and The Vampire Diaries nudge them out of the way? Read on and find out!

The Final Results:
1. Chuck & Blair (Gossip Girl) (416 033) 26%
2. Sam & Mercedes (Glee) (356 086) 22%
3. Damon & Elena (The Vampire Diaries) (297 505) 19% 

#1. Chuck Bass & Blair Waldorf [Gossip Girl]"What we have is a great love. It’s complicated. Intense. All-consuming. No matter what we do and how much we fight, it’ll always pull us in."

It seems fitting that in their last year, Chuck and Blair have dominated our poll and taken out the top spot for the fourth time. Fans have been patient for six years waiting for these two to finally get their act together for the long haul and in the show’s finale that patience had been rewarded with what they had always known: Chuck + Blair = Endgame. The road has never been easy for these two but it’s always been interesting, which has been the very essence of the pairing – they’re never boring. Whether they were together or apart, they kept fans enthralled with their antics and captivating chemistry. There’s been snark, heartbreak, angst, scheming, joy, playfulness and tears, but without all that they wouldn’t be where they are today – happily married with an adorable son and a legion of dedicated fans. There is no one like them nor will there ever be. Long live Chuck and Blair!

Memorable Shipper Moment: The flashforward in the Gossip Girl finale – we saw that they were happily married with a beautiful son and that they had broken the mould of their past and successfully became something that their own parents never were – devoted parents and a successful family unit.

2012-2013 Top 10 Young TV Ships as voted by YOU!
The annual Portrait Top 10 Young TV Ships Poll is always an interesting time of the year as the staff are glued to their computer screens over several weeks monitoring ships moving up and down, fandoms fervently competing against each other to ensure that their OTP rises closer to the top spot. Now in our 7th year, the 2012-2013 Portrait Top 10 Young TV Ships Poll was certainly no different. Over 1 600 000 votes later and the final results are here. Did Gossip Girl’s Chuck and Blair get their final hurrah and maintain their top spot for one last time or did ships from popular fanbases like Glee and The Vampire Diaries nudge them out of the way? Read on and find out!

The Final Results:
1. Chuck & Blair (Gossip Girl) (416 033) 26%
2. Sam & Mercedes (Glee) (356 086) 22%
3. Damon & Elena (The Vampire Diaries) (297 505) 19%

#1. Chuck Bass & Blair Waldorf [Gossip Girl]
"What we have is a great love. It’s complicated. Intense. All-consuming. No matter what we do and how much we fight, it’ll always pull us in."

It seems fitting that in their last year, Chuck and Blair have dominated our poll and taken out the top spot for the fourth time. Fans have been patient for six years waiting for these two to finally get their act together for the long haul and in the show’s finale that patience had been rewarded with what they had always known: Chuck + Blair = Endgame. The road has never been easy for these two but it’s always been interesting, which has been the very essence of the pairing – they’re never boring. Whether they were together or apart, they kept fans enthralled with their antics and captivating chemistry. There’s been snark, heartbreak, angst, scheming, joy, playfulness and tears, but without all that they wouldn’t be where they are today – happily married with an adorable son and a legion of dedicated fans. There is no one like them nor will there ever be. Long live Chuck and Blair!

Memorable Shipper Moment: The flashforward in the Gossip Girl finale – we saw that they were happily married with a beautiful son and that they had broken the mould of their past and successfully became something that their own parents never were – devoted parents and a successful family unit.

"If Liz and Dick had been Blair and Chuck instead, it would have been entertaining on purpose instead of by accident. I have no problem saying those three words, eight letters to these two. I love you, and I’ll definitely say it twice. I’m yours. Ed Westwick and Leighton Meester have so much chemistry my TV screen melts a little each time they are on it. From their insanely hot first hookup in a limo to what looks to be their wedding in the finale tonight, they are the King and Queen B. of my heart. Could a normal relationship withstand an attempt to sell the girlfriend for a hotel, a pregnancy and marriage to another (royal) guy, a near-death car accident, approximately 8 million breakups and 9 billion revenge hookups? No. But the love between the bespoke-purple-suited Chuck and crowned-by-headband Blair is not for mere mortals."

Henry Bass [Alex Bento] | Everybody Loves Me 
by notoneofus1

"Playing Chair’s baby was a pretty big deal for the tiny tot, who was greeted by mobs of fans grabbing pictures with him outside of the set. And his role on the finale left many viewers squealing with happiness."

When the GG retrospective aired, @EricDaman_Style commented on the Harry Winston Padparadscha and Diamond necklace Blair wore during the train station scene (4x02). If the necklace cost that much, how much is THE HW ring worth!!!

When the GG retrospective aired, @EricDaman_Style commented on the Harry Winston Padparadscha and Diamond necklace Blair wore during the train station scene (4x02). If the necklace cost that much, how much is THE HW ring worth!!!

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Confirmation that Ed and Leighton will both be attending the Grand Opening (11th January, 2013) of the Siam Center in Thailand!!! 

Confirmation that Ed and Leighton will both be attending the Grand Opening (11th January, 2013) of the Siam Center in Thailand!!! 

"Every time we dressed Chuck, I thought it was important that his and Blair’s tones and patterns matched, or there are colors that coordinate between the two of them to match the story of their evolution together… One [big finale look] was definitely the “Chair,” the Chuck and Blair wedding. I dressed Blair in an amazing blue dress from Elie Saab that was old Hollywood glamour meets contemporary minimalist. I feel like it embodied what Blair should be in her wedding dress. There were small little flowers embroidered all over this dress in the blue that reminded me of the peony color that she loves. Then we had Chuck’s tux custom-made by Martin Greenfield, which is this amazing suit manufacturer out in Long Island City. We had to wait until the very last minute, because I wanted his lapel and his bowtie to match the dress, but we didn’t have Blair in the dress yet. I really wanted them to have that link with their clothing along with the actual nuptials."
"From the beginning of time, Gossip Girl time that is, I think people wanted to know what’s going to happen with Chuck and Blair."
— Josh Schwartz (Gossip Girl Retrospective)
"It seemed like the ultimate coming together of their union and their future. And wanting to see that Chuck and Blair could both be good parents… See the joy that that little boy brings to his grandparents. And you got to see a little mini-Chuck in a bowtie."
— Why was it important for you [SS] to show that Chuck and Blair had become parents? ~TVLINE

Chuck and Blair were “always” endgame.

"Henry Bass" was trending on Twitter. How hard was it to find a kid who looked so much like Leighton and Ed? 
We had a few good contenders, but Alex who played Henry, was just like if you made computer program of what Chuck and Blair’s kid would look like he would come out. We loved it. 

When did you know that Chuck and Blair were endgame? 
I think it was a conversation up until the end of last season among all the writers. We wanted to write a season-five finale that would point us in the right direction. But for me and Josh Schwartz, we always felt that those guys were endgame for each other. Always.

Finale note: Whatever your feelings about the past few seasons of Gossip Girl, you gotta admit, the finale last night was pretty dang close to perfection. Chuck and Blair didn’t just end up together—they had TV’s most adorable son.

The little Chair things (in the series finale):
  • Chairytale Ending" TTWW for over 30 minutes before the episode started. Ch-ai-ry-tale has special significance for us, now that we have Chuck, Blair + Henry ;) 
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  • When Chuck and Blair were on the run from the police a “Bonnie and Clyde" (by Great Northern) song was playing and caused it to TTWW!
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  • Chuck and Blair are getting married? This is the biggest Gossip Girl story ever." ~mini-Blair. Yep, she was correct: 120k likes on Facebook!
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  • Eric Daman on the Chuck and Blair wedding ensemble: “Jordan Almonds inspired”!
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  • One of the Ed and Leighton wedding bts photos Kelly Rutherford posted received over 13.5k likes and made it to the popular page of Instagram! 
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  • 1 word. 3 letters. Yes!" @gossipgirl 
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  • Chuck Bass whispering “I love you" after he kissed his bride, this was not in the script!
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  • Chuck and Blair’s townhouse is famous- it has featured in the likes of ”the Devil Wears Prada” and “Elle Decor”!
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  • Chuck and Blair’s townhouse contains photos of their wedding and baby Henry!
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  • Henry Bass" TTWW for over 30 minutes post-episode. Which was the longest trend by far of any of the GG characters!
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  • The very last shot of Chuck and Blair is where they are holding hands! A gesture that has always had immense significance for them.
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  • Chuck and Blair’s outfits were matchy matchy in the flashback, present and flashforward. Meant to be ;)
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  • Chuck and Blair have been ‘together’ for 11 years now.
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